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Monday, April 22, 2024

What Happened When India Pulled the Plug on TikTok

The United States is agonizing over the possibility of a ban, but India did it at a stroke. Indians adjusted quickly, and Instagram and YouTube built big audiences. In India, a country of 1.4 billion, it took TikTok just a few years to build an audience of 200 million users. India was its biggest …

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