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Thursday, April 18, 2024

Here’s how companies are leveraging generative AI to enhance established business tools

Here’s how companies are leveraging generative AI to enhance established business tools

Canva, Elastic, Microsoft, and other companies are finding innovative ways to integrate new AI technology into some of their most successful products.

 

For a little over a year, consumers and businesses alike have been fascinated by the possibilities of generative AI. With customers already familiar with the fluency of conversational tools like ChatGPT, software companies are working to develop AI into a robust business tool. Part of the challenge is packaging the new technology—with a reputation for sometimes giving incorrect answers and behaving unpredictably—into a form suitable for the lucrative but conservative enterprise market.

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