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Target pulls back its most controversial merchandise after boycott

Target pulls back its most controversial merchandise after boycott

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Target  (TGT) has changed its tune on the future of its most controversial merchandise. The retailer is pulling back on its pride collection and will only sell the items in “select stores” after facing backlash for marketing LGBTQ merchandise towards children and selling transgender swimsuits.

In a May 9 press release, Target claims that it will continue to support the LGBTQ community “year-round,” but where it sells its pride collection will be based on which stores those items previously performed the best in.

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