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Tuesday, June 25, 2024

How digital health companies are capitalizing on the GLP-1 boom

How digital health companies are capitalizing on the GLP-1 boom

By Annika Kim Constantino and Ashley Capoot, CNBC

For Gray Beard, a kindergarten teacher in Charlotte, North Carolina, losing weight had become a grueling task. She’d tried five different programs in her life and never found lasting results.

Her luck started to change last year, when she saw a promotion on Instagram for the Ro Body Program, a new offering from online health startup Ro. The ad said eligible patients could get prescribed GLP-1s, the buzzy class of obesity treatments that’s turned into a booming business in recent years.

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