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Monday, October 19, 2026

That odor isn’t someone in need of ‘whole-body’ deodorant — it’s the smell of money

That odor isn’t someone in need of ‘whole-body’ deodorant — it’s the smell of money

By Bill Carter, CNN

The era of the “full-body” deodorant (or “whole-body,” depending on the marketing campaign) has arrived. All the big deodorant giants are in: Secret, Dove, Old Spice, Axe, on and on. That tells you all you need to know. There’s gold in them thar smells.

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