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Saturday, September 19, 2026

How DraftKings Uses A.I. to Target the Gamblers Likeliest to Lose

About a year into his job as a data analyst at DraftKings, Jayden Butts received a new assignment. The online gambling giant was spending hundreds of millions of dollars every year on promotional incentives: “Free” betting money advertised through emails and phone alerts. But the company knew little …

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