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Monday, January 30, 2023

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Starbucks customers may soon give up their afternoon caffeine kick and drop costly drink modifications like extra shots, analysts warn

Sugary pumps of syrups, extra espresso shots, and sauces are a $1 billion business for Starbucks. But relying on those add-ons, known as modifiers, might spell doom for the company in 2023 as consumers bracing for a recession are expected to trade down to smaller drink sizes and “less expensive …

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