The right-wing backlash against a promotion involving a trans influencer has cost Bud Light millions. What made America’s best-selling beer so vulnerable?
It isn’t every day that you see right-wing Americans wildly celebrating the fact that a Mexican brand is now the best-selling beer in the U.S. But that is exactly what we saw this week, after the market-research company NielsenIQ announced that Modelo Especial had dethroned Bud Light at the top of the beer-sales charts. Naturally, MAGA fans had not discovered the virtues of globalization. Instead, they were gleeful at the success of their Bud Light boycott.