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Artificial Intelligence Drives Advertising Revenue Surge for Tech Giants

By Ilene
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ARTIFICIAL INTELLIGENCE DRIVES ADVERTISING REVENUE SURGE FOR TECH GIANTS

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In an era of economic uncertainty, the allure of digital platforms for marketers is strengthened by the integration of artificial intelligence (AI). Google, Meta, and Snap have embraced AI-driven solutions to revolutionize the execution and optimization of advertising campaigns. Philipp Schindler, Chief Business Officer at Alphabet, Google’s parent company, emphasized AI’s role in helping advertisers efficiently reach their target audience at a lower cost.

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