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Sunday, June 16, 2024

Global Ad Revenue Will Hit $1 Trillion Faster Than Expected, GroupM Forecast Says

Global advertising revenue will grow 7.8% in 2024 to nearly $990 billion, excluding U.S. political advertising, media investment group GroupM said in a new forecast significantly raising expectations from a previous estimate of 5.3%. The revision puts the global ad industry on track to surpass $1 …

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