Valentine’s Day Sexonomics
by ilene - February 21st, 2010 2:36 pm
Valentine’s day revisited through the eyes of Eric and from an economic perspective. The same principles that are used in choosing which stock to buy can be used in selecting a mate, or the other way around. – Ilene
Valentine’s Day Sexonomics
Courtesy of ERIC FALKENSTEIN
Steve Levitt’s Freakonomics bestseller highlighted that many quirky phenomenon can be analyzed using economic reasoning, or really, assuming individuals are self interested, and applying statistics and logic to that. Many people find this application of ‘economics’ much more interesting than applying such logic to widgets or muni bonds, so why not just get all those cost and indifference curves in price/quantity space out of economics textbooks, and replace with sexy pictures and fun sex trivia? One could then see economic lessons on Spike TV, right after Manswers. After all, sex is an object of exchange just like any other commodity, but a lot more fun for college-aged students to contemplate.
For example, Charlotte Allen’s article on the New Dating Game, and Lori Gottlieb’s book on why women should settle rather than become spinsters, brought forth a lot of ‘Freakonomic’ issues around dating, sex and marriage, and generated considerable blog buzz (see Robin Hansen, Slate, Jezebel). Writing about these matters is always sure to get people excited, because these are issues people feel they understand pretty well, so people who disagree are way wrong! This got me thinking about the fun book, Mathematics and Sex, which is good nerd porn. Consider the application of economic models to the following issues:
Asset pricing: Choosing a young man for a long-term mate means evaluating his future value; you don’t want a young hottie who won’t age well. Hot Chippendale dancers with low intelligence aren’t good buys. But then, if you want to get the next billionaire, should you try to find the next Bill Gates or Warren Buffet? These are true nerds, and at 18 they weren’t attractive to most women (Buffet writes candidly about his social ineptness as a young man). So, should women glom on to nerds? Well, it could be that nerds have a higher top return, but lower average return, so this isn’t optimal even abstracting from their obviously lower current value. Fads based on conspicuous successes can alter the value of current young men. Perhaps your dad was a prior bubble (eg, he…