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A quarter of entrepreneurs said holiday sales will determine if their businesses can survive in 2023. Here are 2 strategies they’re implementing to save them.

For many small-business owners, the fourth quarter is the most vital time of year as entrepreneurs hope to net strong holiday sales. In fact, 24% of the 550 entrepreneurs surveyed between September 20 and October 3 by fintech firm Kabbage, which is owned by American Express, said their upcoming …

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