Toppy Tuesday - Happy Anniversary Bull Market!
by Phil - March 9th, 2010 8:26 am
It’s hard to believe that just one year ago today investors thought the world was ending!
Well, not all investors - we were BUYBUYBUYing at the time, as I recapped back in September whan we did our "Market Crash - Year One Review." Click on Cramer’s picture for the Daily Show’s March 4th, 2009 review of the magical moments that led us down to the bottom and here’s another great video from the evening broadcast on March 9th and, of course, there is my own legendary appearance on LiveStock from March 6th, but that’s summarized in the crash link, so save yourself 3 hours, although the first 10 minutes are worth it for people who want to learn about our buy/write strategy as I explained the logic of it as I recommended FAS at $2.41 using those hedges.
And what a wild year it has been as we’ve made an epic recovery. The only question is - have we come too far too fast? Should we be up 75% from our March 9th lows? We are still down 25% from our highs but let’s keep in mind that we made those highs thinking AIG was MAKING money, that FNM and FRE were great stocks for your retirement portfolio, that Kirk Kirkorean was going to rescue GM, that BZH wasn’t some kind of scam, that BSC, LEH et al were "the smartest guys in the room." I urge you to click on Cramer and listen to the idiocy of the analysts who would tell you everything is all right even as it was all falling apart around them - why does everyone suddenly trust them again?
How could we not love this market? Markets do this sort of thing all the time don’t they? It’s all part of the "efficient pricing model" that always lets you know what a stock is truly worth like when GE was "worth" $30 in 2008 and "worth" $6 in 2009 and is now "worth" $16. This is not some biotech folks - this is GE, they’ve been around for 100 years and they have $170Bn in global sales. Did they really drop 80% in value in 2009? No. That’s why it was easy to pick a bottom - the valuations got ridiculous and, as fundamentalists, we siezed on the opportunity to BUYBUYBUY despite the negative sentiment.
Now, we are in a very different situation. Now we have the MSM telling us to BUYBUYBUY…
Will We Hold It Wednesday - Fake Rally Follies!
by Phil - January 6th, 2010 8:23 am
In 1964, Justice Potter Stewart tried to explain "hard-core" pornography, or what is obscene, by saying, "I shall not today attempt further to define the kinds of material I understand to be embraced . . . but I know it when I see it . . ."
David Fry knows it when he sees it and points out the offending material in yesterday’s intra-day chart of the SPY. I often sum up action like this for members as simply fake, Fake, FAKE - using one of my favorite Seinfeld clips where Elaine plays the part of Goldman Sachs, who admits to Jerry (the unsuspecting public) that she faked it "all the time." As Elaine explains to Jerry - "It wasn’t you, I just couldn’t have them back then." 2009 was like that - we just couldn’t have any real rallies so our government and their pet IBanks (or is it our IBanks and their pet government - it’s hard to tell these days) simply got tired of waiting for investors to get in a groove and decided to fake the rallies.
Once the faked a few rallies early in the year, it just got too easy. Also, with practice, they got better and better at faking the rallies - so good, that they began to get paid for it with record profits as the High-Frequency Trading Platforms (ie. front-running) they employed using the free money they borrowed from the Fed turned into little money machines to the point where (as you can see in the above chart) they now run them more than once a day.
Notice the pattern of high volume sell-offs or flat activity followed by low-volume run-ups. The game is to run the markets up to levels that trip retail investor interests as the charts signal a "break-out" or, even better, trip buy signals at funds and ETFs where retail investors are forced to "go with the flow" as their committed capital chases every rally and then, once the trap is sprung, the big boys start to sell into it, leaving the retailers holding the multi-Billion Dollar bag.

Right now, you can say it’s a win-win as the market has gone up for 6 consecutive months, with the entire US market gaining $7Tn in value in the second half of 2009. Isn’t that fantastic? Truly Lloyd Blankfein is doing God’s work here so what could be wrong with that? The problem with playing God is that…
Which Way Wednesday - Hedging for Disaster
by Phil - December 9th, 2009 8:06 am
We got our sell-off, now what?
Despite generally failing our levels yesterday (see Fibozachi review), the Dow held 10,250 and the SOX were green so we wrangled ourselves back to neutral into the close. Over and over again my best advice to bears in this rally has been to take profits off the table quickly as we rarely string more than 2 days in a row together of downward movement. With that in mind, we moved to lock in our bearish profits ahead of the 3pm stick save which, though disappointing yesterday, at least was predictable as ever.
We even went long on oil futures at $72.50 (after a failed attempt to go long at $73) and we came just short of our goal of $74 this morning at $73.88, which is close enough to take the money and run in the futures (pays $10 per penny per contract). So we’re looking for a small retrace today (up about 0.5%) to retest our levels and then we’ll see how we’re going to play into the afternoon depending on what holds up.
Meanwhile, I think it’s time to revisit the concept of hedging for disaster, something I advocated during another "recovery," in October of last year, where we made our cover plays to carry us through a worrisome holiday season and into Q1 earnings - "just in case." The idea of disaster hedges high return ETFs that will give you 3-5x returns in a major downturn. That way, 10% allocated of your portfolio to protection can turn into 30-50% on a dip, giving you some much-needed cash right when there is a buying opportunity.
At the time, I advocated SKF Jan $100s at $19. SKF hit $300 around Thanksgiving and those calls made a profit of over $280 (1,400%), so putting just 5% of your portfolio into that financial hedge would give you back 90% of your portfolio when you cash out. Keep in mind these are INSURANCE plays - you expect to LOSE, not win but if you need to ride out a lot of bullish positions through an uncertain period, this is a pretty good way to go.
Another play we picked at the time was DXD Apr $55s at $14.20. DXD doubled that same month, went back down to $50 and was back at $90 in March. The nice thing about playing options rather than the stock is the Apr $55s were $65, up 350%…
Thrilling Thursday - Japan Jump Juices Futures
by Phil - December 3rd, 2009 8:29 am
What a morning we are having already!
At 5:49 I posted to our Members: "Nice opportunity to short the RUT at 600.50 in the futures..." We had two plays running and the Russell was kind enough to drop all the way to our $599 target, which may not seem like a big deal but it’s $1 per penny per contract on the futures so that more than pays for breakfast already. 600, if you recall, has long been our watch level on the Russell and we get very interested in the action around that level. 10,500 was a good short on the Dow too but we missed that one by an hour but maybe we’ll get another poke at both this morning as Jobs are very likely to sound bullish.
What Phil? You may ask. How can you suddenly believe jobs will be bullish? I don’t, but I do believe the MSM lies to you and that no one will mention the fact that the jobs numbers are based on models that give added weight to prior years and now we are comping against the Lehman collapse of last year when 610,000 jobs were lost in November (unadjusted), which was the first November decline since 2001 and the worst monthly decline since 1939. So we have a situation in which idiot economists (who apparently have no clue how these numbers work) are estimating 125,000 job losses in tomorrow’s NFP, but there will be an offset of at least 75,000 jobs from last year that can bring that figure down to 50,000 or less. Today’s weekly number will be similarly affected.
The same seasonal adjustment will affect October as well and we may get a downward revision there as well so beware of "spectacular" jobs numbers this morning, as I said to members yesterday - that is excitement we are going to want to sell into. Also on today’s sunshine economic calendar is revised Q3 Productivity (if you liked the numbers the first time, you’ll love them when we act like they are new today), ISM Services and Retail Sales. Obama convenes his "jobs summit" at 1:30 and then says something probably right at the market close like "we have a plan" and then we can rally off that.
Officially Cyber Monday sales were up 5%. Unfortunately, on-line sales make up just 6% of all retail sales so 5% of 6% is 0.3% and that’s the contribution to retail sales this year…
Friday - Is the Dollar Going UUP?
by Phil - November 6th, 2009 8:12 am
Is it time to buy the buck?
As noted by Andrew Wilkinson on Wednesday, there was a huge volume surge in UUP call options, the ETF that tracks the US Dollars index value, ahead of the FOMC statement. 155,000 November call options were bought at the $23 strike level and another 155,000 were purchased at the December $23 strikes. The November calls came in at around .15 and are now .25 (up 66% in one day on UUP) and the December calls were executed around .25 and are now .40 (UUP up 60%) - this is not bad for a day’s work but was it just a day’s work or are we betting on a trend?
As you can see from David Fry’s chart, it’s not just the 300,000+ options (controlling 30M shares) that have been trading bullishly around the dollar - there has been a stunning surge of volume buying that has built up since mid-October as the dollar index skates along our own target low of 75.
So strong was the demand for shares of UUP that we noted in Member Chat that the PowerShares DB US Dollar Index Bullish Fund (UUP) was halted pending clearance of their request to register another 100M shares "in order to meet investment demand."
“There’s been a lot more interest in this ETF because investors are using it as a hedge on the dollar,” said David Stec, an ETF options trader at Group One Trading on the Chicago Board Options Exchange floor. “Yesterday, with the amount of options volume they saw, they probably have to add some shares. The ETF is based on the dollar versus a basket of currencies, so if there aren’t enough shares it might trade at a premium.”
The Dollar trading at a premium? Surely you can’t be serious! Well, I am serious and don’t call me Shirley… While this may be contrary to what you’ve been hearing in the MSM, where dollar bashing has become a popular blood sport, it’s the main reason we’ve been having trouble buying into this commodity-led rally, which has been primarily based on the 15% pounding the Dollar has taken since March. As I often point out to members, if you adjust the S&P to reflect a real currency, like the Euro or the Yen, then you’ll find that our "spectacular" 60% rally in the S&P since March is really just a 27% rally and looks like this to a foreign investor (S&P value converted…
Testy Tuesday - Dow 9,650, Berkshire $60 Edition!
by Phil - November 3rd, 2009 8:14 am
Just two weeks ago, on October 17th, I warned in the Weekly Wrap-Up that it was "Dow 10,000 or Bust" for the next week and we failed that one and last Wednesday we were looking to hold NYSE 6,900 and THAT failed too. Now we enter into the second phase of our limbo game where the deep-voiced guy asks the question "how low can you go?" and we’ll be setting our next bar at our long-standing 9,650 target for the Dow, which we are already hitting in pre-market trading. If that fails, we’ll have to look down to S&P 1,000. As you can see from Jesse’s Chart, we took a nice bounce off serious resistance yesterday but we’re just not feeling it yet, even though the market is now as technically oversold as it was in March.
Yesterday was like a roller coaster and my first Alert to Members of the morning targeted 9,775 as the on/off line for our bullish/bearish posture on our DIA covers. We whipped past that line right about 10 am as we got good reports from ISM, Pending Home Sales and Construction Spending but by 12:45 we had broken back down so I sent out an Alert calling to refocus back to 55% bearish by adding the DIA Jan $100 ($5) and Jan $102 puts ($6.20), already covered by the Nov $99 puts ($2.50).
The reason we mess around with our covers is we don’t want to flip in and out of our option positions, which are generally either straight bearish or well-hedged long positions, is because options carry a relatively large bid/ask spread and cost you money every time you get in and out. So, on the whole, we’d rather let our over-riding cover plays, like our DIA spread, adjust our stance as conditions change, making a single adjustment that keeps us balanced as we ride out the market waves.
It’s been a couple of weeks since we had a good, old-fashioned stick save but we got a mother of one yesterday (as seen in Dave Fry’s chart) which was right on schedule as Kustomz bought it up in Member Chat at 3:09 and I agreed at 3:19 that "It does feel like a pre-stick move" and we grabbed VIX $25 puts at .85 to protect ourselves from a sudden surge in complacency.
By 3:33, my next comment to Members was: "The stick lives!" but we gave a little too much credit to…
October Overview - When the Goblins Come Home to Roost
by Phil - November 1st, 2009 8:15 am
What a crazy month we had!
The Dow began the month of October at 9,712 and finished the month of October at EXACTLY 9,712. Now I don’t want to say the market is manipulated but… No, I’ve got nothing, there are no buts - the market is totally manipulated! Either that or you believe that the random outcome of tens of millions of traders around the globe trading hundreds of billions of shares of stock would just so happen to begin and end the month within .50 after going as low as 9,378.77 (on the 5th) and as high as 10,157.94 (on the 21st). So that is literally a 1 out of the 779-point swing coincidence to hit that 9,712 nail on the head.
At PSW we couldn’t be happier about this frankly. As I often say to members: We don’t care IF the game is rigged, as long as we can figure out HOW the game is rigged so we can play along. We were bearish in our September 27th Wrap-Up when I predicted that Earnings season would bring about a "Return to Fundamentals." We targeted retrace moves of Dow 9,512, S&P 1,020, Nasdaq 2,030, NYSE 9,496 and Russell 556 - all of which we hit the following Friday.

That week I highlighted my fundamental market concerns and Monday (9/28) my topic was "6 Unemployed People Per Available Job," Tuesday I said "Consumer Confidence is Key," Wednesday we caught the turn perfectly as I predicted "End of Quarter, End of Pump," and Thursday, October 1st was the day that "REIT’s Turned Rotten" - which was something we had been playing for during the September rally so we were thrilled with what is NOW the 2nd worst down day of the month. That was the day GS decided to agree with me that REITs were over-valued and gave us a signal that the Gang of 12 were no longer all on the same page. Friday, the 2nd, we were back to looking at the Jobs numbers when I asked "Is Anybody Working for the Weekend."

We could not have been more pleased with what was the worst week in the market since then end of August, which was a,most as bad at the beginning of July (are you beginning to see a pattern?) and I said that Friday: "Just like any good roller coaster, market plunges can be fun when you are strapped in safely and prepared for them. Our members…
Frothy Friday - Churn Baby Churn!
by Phil - October 23rd, 2009 8:26 am
What a wild week we are having!
We dumped our shorts as planned yesterday morning, getting a very nice dip at the open and my 9:36 Alert to Members was even titled "Take Those Short Profits!" and our upside targets were set (as they were in the morning post) at: Dow 10,087, S&P 1,096, Nasdaq 2,173, NYSE 7,204 and Russell 623. Where did we finish? Dow 1,081, S&P 1,092, Nasdaq 2,165, NYSE 7,182 and Russell 613 - so a bit short of all of our targets but not bad considering we were opening 167 points below that on the Dow so perhaps I can be forgiven for a 6-point miss…
If knowing about massive market moves in advance would be helpful to you - please consider subscribing to our service. If you are already a member and know someone who might like to try our newsletter, you can send them a free trial subscription using this link and you can earn yourselves discounts on membership renewals for each friend who opts into the free trial. We have over 19,000 people on our Newsletter list now and I want to see if we can break 30,000 by the end of the year now that our new mail server is up and running (we’ve been on hold for a month as we filled up our old server!). Your help in this matter would be greatly appreciated. PSW Report Members can extend their subscriptions at no cost simply by referring others to a free trial report - my little experiment in viral marketing…
Even our free PSW Report readers would have done great just following the trades we had in last week’s Wrap-Up (Report subscribers get to read our articles without the 48-hour delay). We had GS Nov $210s shorted at .87, now .35 (up 60%), CERN short $85 calls at $4.15, now $3.10 (up 25%), ISRG Apr puts and calls sold for $39.20, now $36 (up 8%), PARD at $6.87, now $7.35 (up 7%), NTRI at $18.60, now $19.15 (up 3%)…
We had other trades that are still in progress. ICE notably burned us so far, but we rolled them up and shorted them some more yesterday (now $106.56). We’ve had a wild mix of short and long trades this week as we TRY to get more bullish on the markets but yesterday’s run-up had us reloading Thursday’s successful short plays as that set made 20% or more across the board in less than a day. Note…
Profit-Taking on Illumina, Inc. Options Illuminated
by Andrew Wilkinson - October 20th, 2009 4:18 pm
Today’s tickers: ILMN, USB, CCJ, BSX, VMED, SPY, GME & QSFT
ILMN - Illumina Inc. – The biotechnology firm’s shares slipped 3% today to $42.48. Profit-taking by one investor pushed the ILMN ticker symbol onto our ‘hot by options volume’ market scanner. It appears the trader originally sold 5,000 puts short at the November 35 strike for 95 cents apiece back on September 22, 2009. Today, the investor closed out the short position by buying the put options back for 25 cents each. Net profits enjoyed on the closing purchase amount to 70 cents per contract for a total of $350,000. Next, the investor reestablished a short put position by selling 5,000 puts at the November 40 strike for an average premium of 1.12 apiece. The full 1.12 premium may be fully pocketed by the trader if shares of ILMN remain higher than $40.00 through expiration.
USB - US Bancorp. – Options activity in the near-term November contract suggests at least one investor anticipates greater volatility in the price of USB shares through expiration. Shares of the financial holding company edged 1% lower this afternoon to $23.56. A long strangle play took place through the purchase of approximately 2,000 puts at the November 23 strike for an average premium of 65 cents each, and the purchase of 2,000 calls at the November 24 strike for about 73 cents apiece. The strangle cost the investor a net 1.38 per contract to implement. The transaction may prove to be profitable to the trader if shares of USB either shift above the upper breakeven point at $25.38, or if the stock moves beneath the lower breakeven price of $21.62, by expiration day. Volatility on USB rose 13% from an intraday low of 31% to a high of 35.5%.
CCJ - Cameco Corp. – The world’s second-largest producer of Uranium experienced a more than 5.5% rally in shares during the trading session to $31.31. Shares in a number of uranium companies rose after an Australian newspaper revealed BHP Billiton Ltd. declared force majeure on uranium and copper sales from its Olympic Dam mine. Force majeure is a contract provision that excuses a supplier from liability due to uncontrollable circumstances. In this case, a BHP mine in South Australia will be out of commission for at least a month due to mechanical difficulties. Investors expecting shares of CCJ to rally higher purchased near-term call options 2,500 times at the November 35…
Testy Tuesday - Apple Leads Earnings Boosters
by Phil - October 20th, 2009 8:29 am
Wheee, being bullish is fun!
We’re still not great at it as we shorted a few toppy-looking calls yesterday (WFMI, QLD, SPY and POT) but that was a normal offset to bullish plays on SO, ERX, VZ, RIMM, BMY, EMC, AAPL, TXN and T. Of course, we’re also playing our bullish Watch List, which still has plenty of laggards that we’re picking up. SRS was irresistible as they fell below $9.50 again but clearly we tipped bullish and all those bullish plays from last week should start bearing some fruit as well. The best thing about being a bull is - the markets went up for no reason on low volume and we were happy about it - Imagine that!
Of course we are still skeptical because the economy still sucks but it is fun to get a little more bullish while it lasts. Even our too bearish $100KP enjoyed yesterday’s action, finishing the day $101,364. That won’t last if we keep going higher and I’ll be looking for some bullish plays to officially add there if we hold our levels today (we didn’t yesterday).
AAPL is going to be a huge winner for us this morning. We’ve been selling Jan $165 and $170 puts for weeks as our key way to play earnings (collecting between $5 and $7) and yesterday, in Member Chat, I suggested selling the $185 puts for $7 as well as the April $180/200 bull call spread, also at $7. It was my position that you would be better off putting $2,000 into either of those plays than you would be spending $18,750 to buy 100 shares of the stock ahead of earnings. It will be interesting to see which position fares better today.
In other earnings fun, we are strategically taking well-hedged earnings plays. ZION was a ratio backspread, buying 4 Apr $21 calls for $2.10 and selling 6 Dec $19 calls for $1.55 in a bearish play on their earnings. Looking good so far. BSX was also played for a miss, selling an even amount of Nov $10s against the Feb $11s, both at .65 and we went bullish on TXN, buying 6 Jan $25s for .82 and selling just 4 Nov $24s for .70 as we expected good but not great earnings there. We’ll see how those do today but they’re all looking like winners in pre-market. The nice thing about plays like this is the are fairly low-risk and not capital intensive and you can often close…

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Philip R. Davis is a founder Phil's Stock World, a stock and options trading site that teaches the art of options trading to newcomers and devises advanced strategies for expert traders...
Ilene is editor and affiliate program
coordinator for PSW. She manages the Favorites backup site
(