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Thursday, March 28, 2024

Black Friday activity in heat map graphical form

Black Friday activity in heat map graphical form

Courtesy of Edward Harrison at Credit Writedowns

If you want to get a leading indicator of how retailers are doing, going online is definitely the best way to get up-to-the-minute data. Not only is the data coming out of online retailers much more real-time, there has also been a huge shift to the online retail channel. For instance, Amazon has knocked the ball out of the park. Its shares hit an all-time high today. This is not a U.S.-only phenomenon; shoppers in the UK are getting online for the Holiday season as well.

That’s why I think the heat map from eBay below is so cool.  It shows in all of the sales activity on Black Friday by colour – that’s 1 million transactions in total.  The areas in yellow are where the transaction volume was lowest relative to last year.  Red areas are hot’ that’s where the action was – and where volumes increased.

 

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