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Thursday, May 30, 2024

Why Do So Many Prices End in 9? How Left-Digit Bias Increases Sales and Boosts Profits, Backed by Considerable Science

Ending prices with 9, or 99, or 999 seems like a too-obvious pricing strategy. Yet it works extremely well. Like to think you’re too savvy to be influenced by prices that end in .99, like $4.99? Think again: a 2018 UC Berkeley study found that the average person treats a price ending in .99 as if it …

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